I'm thrilled to share with you the highlights of my recent podcast episode where I had the pleasure of interviewing Jeri, the brain behind the innovative technology and software platform, Stratafolio.
Stratafolio, a name symbolizing the different strata of an organization, is a game-changer for companies owning and managing commercial real estate. If you're a small to midsize business owner using QuickBooks and seeking a comprehensive solution for managing your retail, office, warehouse, or industrial properties, this episode is a must-listen!
We delved into the importance of multi-year leases and lease escalations, a crucial aspect often overlooked, leading to lost revenue. Stratafolio is designed to keep track of these escalations, ensuring tenants are aware of any price increases or changes in the lease agreement.
We also discussed the current, often inefficient, methods of managing leases, which typically involve spreadsheets and manual tracking. Stratafolio offers a standardized operating system that streamlines the process, reducing the risk of errors, especially when dealing with a large number of leases.
Jeri shared her journey of identifying a need for portfolio performance tracking in the real estate industry, leading to the development of Stratafolio. Despite challenges, they've achieved significant milestones, managing over $6 billion in assets and serving customers across the United States and Canada.
We touched on the challenges of being a woman in the tech and commercial real estate industries, the importance of customer feedback, and the role of their network in shaping their product.
Looking ahead, Stratafolio is expanding to provide more benchmarking and data for owners to operate and react quickly to portfolio insights. They're targeting the small to midsize owner operators who make up a significant portion of the commercial real estate industry.
We also discussed the importance of succession planning, a topic often overlooked but crucial for the continuity of businesses. Stratafolio can play a significant role in managing commercial real estate and ensuring a smooth transition during uncertain times.
To learn more about Stratafolio, you can connect with Jeri through the company's website or contact her directly.
I hope this episode sparks your curiosity and encourages you to explore innovative solutions like Stratafolio for managing your commercial real estate.
